Headquartered in UK, Applied Photophysics has been established for over 40 years and is a leading provider of systems and accessories for the biophysical characterization of biomolecules. As a market leader in Circular Dichroism (CD) Spectroscopy Applied Photophysics asked BGA to transform their brand values into a new corporate design.

We responded by clearly defining the science and addressing how the Applied solutions solve specific challenges. CD Spectroscopy has a wide range of applications, most notably its used to investigate the secondary structure of proteins, which makes it a powerful tool in modern biochemistry with applications that can be found in virtually every field of study.

BGA have developed product, marketing and corporate print material, created their website as well as advertising campaigns, trade show and scientific presentation material.